Smart strategy. Simple execution. Scalable growth.

Strategic growth advisory and fractional revenue leadership for founders and teams who are done guessing and ready to scale with clarity.

Fix Your Funnel in a Day?!

Your Funnel Is Leaking Money. Let’s Fix That - Fast.

This is a hands-on, let’s-fix-it-now experience. We will do it together in real time.
We will identify Leaks and Gaps, then Fix and Optimize Them together during the workshop.

📅 March 26, 2025 | 1pm Eastern
Just $97
business mastermind; group with business owners and entrepreneurs training to grow their businesses and increase profitability

Work With me

You’ve built something real. But your revenue systems, marketing, and sales still feel scattered, fragile, or too dependent on you. Working with Penny gives you an experienced growth architect in your corner—someone who can see the full picture, design a 90-day plan that actually works, and help your team execute without burning out.

Revenue Leadership Advisory

90-Day Intensive
Renew in 90-day cycles

Who it’s for
Established, values-driven businesses in the 200k–2M range that have real traction but inconsistent revenue, scattered marketing, and a founder carrying too much of the growth strategy.

What we do together
Over 90 days, we align your marketing, sales, and delivery into a revenue system that actually makes sense. You get a seasoned strategic growth architect looking across your entire funnel, customer journey, and team to diagnose what’s really blocking growth, design the right systems, and guide your leaders as those systems are implemented.

How it works

  • 90-day initial engagement, then renewable 90-day cycles by mutual agreement.  
  • 2 strategy and leadership calls per month (60–90 minutes).  
  • Monthly performance review and optimization.  
  • Half-day quarterly planning intensive at each renewal point.  
  • Async access via Slack/email with a 24–business-hour response window; true emergencies via text.
  • 90-day cycles renew by mutual agreement. At each renewal, we review progress and choose: continue at current level, expand scope, roll to lighter advisory, or hand off to your team with full systems/SOPs in place.


Investment

  • Starting at $3,500/month for 200k–2M+ businesses and founders ready to invest in strategic leadership, not just tactics.


Outcome

You leave each 90-day cycle with a cleaner, more predictable revenue engine, a focused plan your team can execute, and a trusted partner who tells you what matters, what doesn’t, and what to do next.

Two business people shaking hands, one in a burgundy suit, and the other in a navy suit. Working with businesses as partners in growth and long-term profitability
group working at a wooden table to accomplish a common goal. laptops and papers are visible, along with papers and reports.

Revenue Leadership Partners

Embedded Architect

90-Day Intensive
90-day renewal cycles

Who it’s for
Growing companies in the 500k–5M+ range that are ready to scale but can’t justify or don’t want a full-time CMO/CRO. You have a team, offers, and demand—but your revenue systems, leadership focus, and execution are not working in sync. You’re looking for a strategic partner to lead revenue strategy with your team, not an agency to ‘do your marketing’.

What we do together
This is an embedded partnership where you get a fractional revenue leader and growth architect at the executive table. Together we design and lead 90-day growth cycles that align your strategy, team, marketing, sales, and delivery so the business can grow without chaos or burnout.

How it works

  • 90-day cycles, renewed intentionally each quarter based on goals and scope.
  • Weekly leadership or revenue team calls (60–90 minutes) for strategy, prioritization, and unblockers.
  • 1–2 founder/CEO deep-dive sessions per month.
  • Async access via Slack/Signal with clear expectations on availability, plus “text for urgent” boundaries.
  • Monthly operating review focused on metrics, bottlenecks, and key decisions.
  • Quarterly growth planning intensive (half-day), with the option for on-site strategy days for quarterly or annual planning.
  • 90-day cycles renew by mutual agreement. At each renewal, we review progress and choose: continue at current level, expand scope, roll to lighter advisory, or hand off to your team with full systems/SOPs in place.

Investment

  • Starting at $7,500/month for 500k–5M+ businesses; final investment depends on scope and complexity.
  • This engagement is capped to a very small number of partners at any given time.


Outcome

You gain a strategic growth partner who sees the full picture, leads revenue strategy with you, and helps your team execute with clarity—without adding a full-time executive  headcount before you’re ready.

January 2026 Special!

The Pathfinder Sprint

(Half-Day Intensive + 30-Day Sprint)

What it is
A focused half-day intensive where we map your clearest path to profit using the Pathfinder philosophy and Penny’s frameworks, followed by 30 days of implementation support.

Who it’s for
Coaches, consultants, and experts earning $75k–250k who are great at what they do but stuck in scattered marketing and inconsistent months.

What we do together

  • Half-day intensive (3–4 hours, virtual):
    • Clarify your core offer and pricing strategy.
    • Build a 90-day growth roadmap using PROFIT Pillars and C6 Circle.
    • Design one simple, doable marketing + sales system.
  • 30-day container:
    • Weekly check-in calls.
    • Async support via Chat/Slack.

Investment
January restart special: $750 for the first several Sprints.
Pricing steps up as demand builds ($1,250+ from February).

Outcome
A clear, personalized 90-day plan, simpler business model, and confidence you’re working on the right priorities—without needing full advisory yet.

Solve Complex Challenges in One Transformative VIP Day with Penny.

The Pathfinder Experience (90-Day Small Group Program)

Clear Strategy. Aligned Systems. Consistent Revenue.

If you’re making revenue ($10k-$25k months) but feel stuck in an endless cycle of uncertainty and unpredictable growth, it’s time to break free.

Inside The Pathfinder Experience, you’ll gain crystal-clear strategies, perfectly aligned marketing and sales systems, and a straightforward 90-day action plan (plus a full 12-month roadmap) to create predictable, sustainable revenue growth.

Ideal if you:

  • Experience frustrating revenue fluctuations
  • Want simple, predictable, sustainable growth
  • Need clarity, alignment, and immediate actionable next steps

 

Investment: $3,000 (early enrollment discounts available)

VIP Day & Breakthrough Strategy Sessions

Rapid Clarity. Precise Action. Direct Expertise.

Need immediate answers, focused clarity, or a strategic pivot? My VIP Day or a powerful 90-minute Breakthrough session provides direct 1:1 support, actionable plans, and expert insight exactly when you need it.

Perfect if you:

  • Are facing critical growth decisions now
  • Need solutions to urgent revenue or strategic challenges
  • Desire focused expertise and personalized attention
 

Investment: 

Breakthrough Sessions from $500
VIP Days by custom quote.

Overcome roadblocks, gain clarity, and implement solutions quickly with a Breakthrough Call.
Penny Kelley standing at an easel board training a group of business owners. Special Projects for working with Penny.

Special Projects & Custom Engagements

Tailored Leadership & Sales Support for High-Impact Initiatives

Sometimes you need specialized support, and I selectively partner with businesses just like yours to maximize results in key areas:

  • Live or Virtual Event Sales & Team Leadership (maximize revenue & team performance)
  • Customized Sales Team Training & Optimization (close more consistently & confidently)
 

Investment: Custom Quoting

Who I Work With

Is This You?

I partner with established founders and expert entrepreneurs—typically generating $200k to $5M+ in annual revenue—who know their business is capable of more.

If any of these resonate, we’re likely a strong fit:

  • You’re successful, but you’ve hit a revenue ceiling and need clear, strategic alignment to grow beyond it.

  • You want your marketing, sales, and delivery working as one revenue system instead of disconnected silos.

  • You’re ready to optimize your customer journey to create exceptional client experiences and more predictable, sustainable growth.

  • You crave clear 90-day growth roadmaps and strategic partnership—not more tactics—so you can scale without burnout or chaos.

If that’s you, let’s talk.

CASE STUDY

Sarah Mueller
Entrepreneur

Sarah was stuck at $200k per year. Her program was transformational for clients but she was struggling with sustainable growth. 

  1. We OPTIMIZED ads to increase CTR (Click Through Rate), while decreasing CPC (Cost Per Click), creating +25% net revenue.
  2. We SIMPLIFIED her front-end offers, order bumps, and upsells, which led to increased AOV (Average Order Value), and decreased CPA (Cost Per Acquisition), virtually doubling her cash flow overnight.
  3. We OPTIMIZED her sales page and DOUBLED her conversion rate, putting twice as many buyers into her upsells and back-end offers.

 
The very next month, Sarah had her first six-figure month, and a few months later, realized her first seven-figure year.

TESTIMONIALS

I chose to work with Penny over some big-name funnel gurus because she doesn’t teach me to hack someone else’s funnel.

She helps me become more authentic, more connected, more influential, more consistent, and a better marketer.

Penny doesn’t just develop businesses, she develops leaders!
Cerita Yvonne
Relational Trauma Expert, Therapist, Trauma Coach
Penny’s guidance around the strategy for my client’s funnel saved me a ton of time and energy. She was able to use her extensive knowledge of working with various businesses to show me what pitfalls to avoid and what I should be focusing on to get the best results.

I’ve also been able to benefit from Penny’s guidance in our group coaching calls where she shares insights around what’s working and what’s not working in her client’s businesses.

Being able to have access to this type of knowledge is such a huge shortcut when it comes to knowing how I should be optimizing my client’s funnels.I highly recommend working with Penny if you get the chance."
peter li, agency owner testimonial about working with penny kelley
Peter Li
Agency Owner

Not Quite There Yet?

Build Momentum with Marketing Profit School

Every business is on its own growth path. If your focus right now is building consistent five-figure months or scaling to multiple six-figures, Marketing Profit School is the perfect starting point.

At Marketing Profit School, you’ll find:

DIY courses and Small Group Programs designed to help you attract consistent leads and build foundational systems.

  • Proven frameworks to create traction and set your business up for scalable success.
  • The clarity and tools you need to move confidently toward sustainable growth.
  • Start building your momentum today—and when you’re ready to unlock exponential growth, I’ll be here.

Next Steps: Your Strategic Growth Call

All engagements begin with a quick chat to ensure we’re a great fit. This complimentary call will help us identify opportunities for impact and determine which solution is best for you.

FAQ

  • Revenue Leadership & Advisory: Intensive 90-day strategic engagements and ongoing leadership to align your vision and team for scalable growth.​
  • The Pathfinder Experience: A 90-day group program designed to clarify your growth strategy and break the revenue rollercoaster.​
  • VIP Days & Breakthrough Sessions: High-impact, personalized sessions for immediate clarity and action.​
  • You can also check out courses on MarketingProfitSchool.com.
  • Revenue Leadership & Advisory: Starting at $5,000 per month, with an initial 90-day intensive required.
  • The Pathfinder Experience: $3,000 for the 90-day program (early enrollment discounts may be available).
  • VIP Days: Starting at $3,500 per session.
  • Breakthrough Sessions: 90-minute sessions starting at $500 each.
  • Revenue Leadership & Advisory: Requires an initial 90-day engagement to ensure alignment and results, with options to continue on a monthly basis thereafter.
  • The Pathfinder Experience: A 90-day structured group program.​
  • VIP Days & Breakthrough Sessions: No ongoing commitment; these are designed for immediate impact.​

If you’re uncertain about the best fit for your needs, I recommend scheduling a 15-minute Strategic Fit Call. This allows us to discuss your current challenges and goals, and determine the most suitable path forward.​

Yes, payment plans are available for select services. We can discuss options during our Strategic Fit Call.​

Due to the nature of the services provided, refunds are not offered. However, I am committed to delivering exceptional value and ensuring your satisfaction throughout our engagement.

In many cases, business consulting and advisory fees or business coaching may be tax-deductible. Please consult with your accountant or tax professional to confirm how this applies to your specific situation.​

Need help? Schedule a Strategic Growth Call to Get started