Essential Business Tools

Work With Penny

CLICK HERE to learn more about my Marketing Consulting and Business Coaching Programs.


Email Marketing

I've used both ConvertKit (current tool) and Aweber (where I started), and definitely recommend either of these platforms for email marketing.  This is an essential tool - don't let anyone tell you that email marketing is "dead" or no longer relevant - it's very much alive and well, and one of the only ways you build an asset when you nurture the relationship with your email list.


Page & Funnel Builders

I'm pretty committed to recommending only the things I use or have used.  (Sometimes I'll recommend out something from a trusted friend, but this isn't one of those times...)  Optimize Press was the first WordPress Theme and Page Builder I used back in 2014.  I've also used Clickfunnels since 2014, so I really like them both.  I can tell you that there are other resources, and I like the stability and performance of both of these.  Don't need a website - you may just need Clickfunnels.  Really want your marketing pages on the WordPress site you control (and don't have a monthly fee for, beyond hosting), well then, Optimize Press is for you.  They are both great - click the images below and see what's best for you.